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[cite] Carl:[/cite]But this is the 'fly in the ointment'. Pure white bread feels very "good" to the rat's taste buds as it's eating, but the long term consequences feel "bad" (malnutrition and death). Our feelings about things in wild natural conditions inform us well - evolution works! As we humans began to [chref=16]wilfully innovate[/chref] without [chref=72]a proper sense of awe[/chref], we changed that equation. We can no longer trust our feelings to inform us as well as they did in the wild.